Yesterday I had you make some lists of your life experiences. I also asked you to show your lists to someone who has your best interests in mind.

If you haven’t already found some one then ask yourself, “Who can help me brainstorm my experiences and background?”

Tell them what you are trying to do. Enlist their help. Do this before you move onto this next step!

After you have created your lists, go back over them and look for trends, patterns and indications of skills and abilities that  you have. Imagine you were looking at someone else’s lists.

• Would you be impressed?
• Would you see some leader?
• Would you see an inventor?
• Would you see a systems driven person?
• What would you see?

Look for things that impress you, excite you or motivate you.

After you have looked at your experiences ask yourself, “How can I structure my background to make myself sound more credible?”

Write down the impressive things, the exciting things and the things that motivate you. Build a case that process you are the person to come to for _________ (you fill in the blank)!

Now, what do you have to say?

If you were to have a message for me, as a someone you could help in some way (a customer), what would be your message? What benefit could you offer me that you are uniquely qualified to deliver? What is it about you that makes you the  perfect choice to solve my problem?

Write it down. Make it compelling. Make it persuasive.

How do you know when it is persuasive enough? When you believe it!

This exercise is mainly about selling YOU on your expertise.

The most important person to convince you your worth is you. If you are totally convinced of your value, it will make it much easier to convince others. If, on the other  hand, you are not convinced, you will never be able to convince me that you have the goods to get solve my problem.